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[ Frustrations ]
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Relies on Google for gym info but finds outdated or missing details
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Unsure what to expect from the gym’s trainers or training approach
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Struggles with language barriers when looking for information in Luxembourg
[ Goal ]
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Wants an up-to-date website with for info about services, trainers, and products
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Prefers a multilingual website to feel included
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Would like easy access to trial session booking
Laura has often varying Wokrtimes which makes it important to her that times of the Business are clearly announced and trustworthy.
Laura
Independant
Age: 24
Location: Altrier / Luxembourg
Gender: Female
Topic Knowledge: Strong
[ Frustrations ]
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Doesn’t always know the updated opening hours. Sometimes shows up when the gym is closed
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Finds it difficult to understand what services or training programs are available
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Would like to easily book a trial with a coach but isn’t sure how
[ Goal ]
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Wants a clear overview of services and pricing
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Needs reliable info so he can plan workouts around his work schedule
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Appreciates reminders and updates that help him stay consistent
Uses his smartphone daily for schedules, bookings, and quick searches. Prefers websites that are mobile-friendly.
Marc
IT Specialist
Age: 32
Location: Echternach / Luxembourg
Gender: Male
Topic Knowledge: Strong
Industry
Fitness & Health
My Role
UX & UI Designer
Platforms
Responsive Webpage
Timeline
Aug 2025 - Sep 2025
Fitness & Bodybuilding Olymp
Oldschool classic GYM since 1988
Project Overview
The oldschool Gym was struggeling with the addaptation to modern standards, so to hit it of they decided to provide their clients a new and fresh look on their Business with a Website that represents their Workout programms, Gym atmosphere and what people can expect to see there.
Problem Statement
The Website is outdated and lacks a Visual Hierarchy. The Pictures, Typography and Colour palette do not reflect the colours an image of the Business.
